Advertising Campaign

Client: Salvemos Miles de Vidas is a network of healthcare professionals advocating for legal abortion and women's reproductive rights.

Problem

We noticed that women in Argentina who need to terminate a pregnancy are often unsure of what to do, where to seek advice, or what to expect during a medical consultation.
In addition to the lack of information from a nationwide government campaign, the available information is often very technical and difficult to understand.

Solution

Create a new pillar of clear and direct information for those who need a legal abortion in Argentina, so they know how to act and what to expect from a medical consultation.