Branding

Client: Helados Córdoba is a family-owned business with over 50 years in the ice cream industry, located in the interior of Córdoba, Argentina. The owner wanted to open franchises and ice cream factories in the most touristy spots of the province. For this, they requested a new NAMING and a new VISUAL IDENTITY.

Solution

After thorough research, I observed that the target audience increased their interactions with the brand when it was personified: when they showcased the founding family and the human side of the company.

Therefore, for the creation of this new identity, I focused on the soul of Ángel (the founder of the ice cream shop). He has left a mark on the hearts of his customers, employees, and in his products.